Me Marketing

I'm a pretty big fan of myself. I mean, I ought to be. I've been with myself for a good while now, and I don't foresee a parting of company with myself in the very near future. So appreciating myself makes the relationship a little easier.

There is a secret to marketing yourself, and it may not be what you think.

Think carefully about why you make the decisions you make. The basis for our foundation always boils down to the Like-Want-Need model. You buy, eat, consume, purchase, watch, enjoy, etc. the things you do because you either like, want, or need them. But, further, for the deliberate consumer, you make those choices based on a value proposition. You make the choices you make based on the inherent value that you perceive in your selection.

When marketing yourself, this really is the key to making yourself likable, desirable, and necessary. You have to make yourself valuable. Now, it is human nature to perceive ourselves as inherently valuable at the outset. None of us wants to be worthless. But, the value which we perceive in ourselves may not be perceived by our consumers. So we often have to create it.

I sincerely believe that the key to this is making it more than worthwhile to do business with you. Your consumer ought to get more than what they expected to get. People expect to get what they pay for, but if you exceed that expectation, you will have made yourself more valuable than the others who simply deliver what is expected.

Many are afraid serve their customers in this way because they feel like they aren't being profitable if they do. It is up to you to decide what you deliver to your customers that will exceed expectations. Often, good customer service and friendly interactions will suffice to surprise and delight your customers. That doesn't cost you anything.

As you market yourself, the best thing you can do is to deliver on your promise of over-delivery. Build a culture of exceeding expectations within yourself and your organization, and let the product, the value speak for itself.