Social media is taking over the marketing landscape of the modern business world, and there isn't really anything that is going to stop the revolution. Just as industrial progress was a rolling mammoth that obliterated all opposition from 1750 to nearly 1850, so will Generation Y and Z see the transformation of the modern business landscape and it will be powered by the social media phenomenon.
So what is the businessperson supposed to do with this new technology? Should the old ways be scrapped in favor of this new methodology? Should we rise up and fight the winds of change no matter the futility?
I think either extreme is excessive. In fact, there has to be a healthy and informed approach to this new perspective on business or the extremes will win and you and your organization will be left behind, wondering what happened. If you approach these new methods, this new philosophy, without the proper preparation, you won't know how to function within a culture that has very rigid structure and very specific expectations.
It's time to indoctrinate yourself with the Socialosophy.
Monday, August 31, 2009
Wednesday, August 26, 2009
What's your perspective?
Welcome to Business @ Now, the official blog of the e-marketing department of The Gall Group, Inc.
There are so many philosophies out there regarding the best practices in business, and whether or not, and to what degree, we are all following them. The passive-aggressive approach would be to say that each of us should find what works for ourselves and then enjoy our separate individual existences in harmonial bliss.
But the truth is, and this is always a rub, there is what works and what doesn't. And if what doesn't is what you find comfortable, you will be a very comfortable loser.
The world of business is changing. Instant gratification for the consumer has reached a new level, a new definition, of demand in the marketplace. People communcate at the speed of light, and they expect the markets where they invest their money to keep up.
Are you?
There is no question that doing business by referral is the best way to do business. But the approach to relationship marketing is radically different than it has been for the last twenty years. Today people create relationships without ever meeting one another, they get married after having been introduced, not by a friend or family member, but by a website. These relationships are real and viable.
It's time to jump in and change the way you see the your world of business. Want to do Business @ Now?
There are so many philosophies out there regarding the best practices in business, and whether or not, and to what degree, we are all following them. The passive-aggressive approach would be to say that each of us should find what works for ourselves and then enjoy our separate individual existences in harmonial bliss.
But the truth is, and this is always a rub, there is what works and what doesn't. And if what doesn't is what you find comfortable, you will be a very comfortable loser.
The world of business is changing. Instant gratification for the consumer has reached a new level, a new definition, of demand in the marketplace. People communcate at the speed of light, and they expect the markets where they invest their money to keep up.
Are you?
There is no question that doing business by referral is the best way to do business. But the approach to relationship marketing is radically different than it has been for the last twenty years. Today people create relationships without ever meeting one another, they get married after having been introduced, not by a friend or family member, but by a website. These relationships are real and viable.
It's time to jump in and change the way you see the your world of business. Want to do Business @ Now?
Subscribe to:
Posts (Atom)
Posts
