It's All in the Approach

Social media is taking over the marketing landscape of the modern business world, and there isn't really anything that is going to stop the revolution. Just as industrial progress was a rolling mammoth that obliterated all opposition from 1750 to nearly 1850, so will Generation Y and Z see the transformation of the modern business landscape and it will be powered by the social media phenomenon.

So what is the businessperson supposed to do with this new technology? Should the old ways be scrapped in favor of this new methodology? Should we rise up and fight the winds of change no matter the futility?

I think either extreme is excessive. In fact, there has to be a healthy and informed approach to this new perspective on business or the extremes will win and you and your organization will be left behind, wondering what happened. If you approach these new methods, this new philosophy, without the proper preparation, you won't know how to function within a culture that has very rigid structure and very specific expectations.

It's time to indoctrinate yourself with the Socialosophy.