What's your perspective?

Welcome to Business @ Now, the official blog of the e-marketing department of The Gall Group, Inc.

There are so many philosophies out there regarding the best practices in business, and whether or not, and to what degree, we are all following them. The passive-aggressive approach would be to say that each of us should find what works for ourselves and then enjoy our separate individual existences in harmonial bliss.

But the truth is, and this is always a rub, there is what works and what doesn't. And if what doesn't is what you find comfortable, you will be a very comfortable loser.

The world of business is changing. Instant gratification for the consumer has reached a new level, a new definition, of demand in the marketplace. People communcate at the speed of light, and they expect the markets where they invest their money to keep up.

Are you?

There is no question that doing business by referral is the best way to do business. But the approach to relationship marketing is radically different than it has been for the last twenty years. Today people create relationships without ever meeting one another, they get married after having been introduced, not by a friend or family member, but by a website. These relationships are real and viable.

It's time to jump in and change the way you see the your world of business. Want to do Business @ Now?