The Socialosophy

Ever hear of a paradigm? Stephen Covey's book 7 Habits of Highly Effective People covers the paradigm principle in wonderful detail, and in that book, Mr. Covey relates the concept of a paradigm shift. A fundamental change, due to circumstances or previously unknown information, in the way we look at the world. It is a phenomenon that occurs every single day in each of our lives.Have you ever driven past a fast food establishment with no intention of a purchase, until you noticed the marquee that advertised 2 for 1 of your favorite snack? Suddenly, you're hungry and ready to eat! Your perspective has been completely altered, and you make a choice based on that persepctive.

In most cases, these shifts in our views happen involuntarily and with no thought or planning. They sneak up on us, take us by surprise, and force us to adjust our thinking and decision-making accordingly. However, the prepared and intelligent individual takes stock of the world around him or her, sees the trends that are growing, and self-adjusts his world paradigm to match the situation he will find himself in. In this way, he is ready for the challenges that will come his way and is able to meet them head on.

The world we live in has changed fundamentally. It is not changing. It is not going to change. It has already happened. People in today's economy work, act, react, and think differently than they ever have before. Before the introduction of the printing press, the concept of widely disseminated information was myth and dream. Mr. Gutnberg, however, could never have imagined the speeds at which we communicate today, nor the volume of information we pass along to one another.

This video, by Socialnomics.com really illustrates the effect that today's method communication, social media specifically, has affected our mindsets:




Times have changed. This sensation is not going to go away. It is not a fad. It is the way the world now works. You have the opportunity to fundamentally change your philosophy of communication, or you will have it changed for you.

The Socialosophy is a mindset, a paradigm for communication, marketing, networking, and building relationships. It is embracing the revolution of social media and making it work for you. I want to help you do that. I want to show you how to not just make money or increase revenue, but how to communicate effectively across a medium that is largely new and untested. If you're willing to jump in now, you will be miles ahead of the pack when the rest of the boys and girls finally realize there is a party going on.

So, here's the question: Are you ready to embrace The Socialosophy?